Thursday, August 19, 2010

Mimco

I dislike Mimco.

Ok, not all Mimco, I don't have a problem with this:
Mimco- Mini Jetson
(It's actually quite cute!)

I have a problem with this:
Mimco- Button something something

C'mon people, it's a bag with two purses stuck to the front. It's not exactly offensive but it's EVERYWHERE.

When I see people with these bags I automatically assume their thought process went like this:
1. I want bag
2. I want safe option that is sure to win me friends
3. I want Mimco button bag.

Sigh...I'm sure that's not what is happening but how can so many people look at what's out there and decide the button thing is a good way to burn $450, that can't be right!

All the bitching aside, credit must go to Mimco for building a brand capable of convincing people to part with $$$ for a not so pretty, not so unique bag. Bler.

* I used to shop at Mimco...when I was 13 and had an obsession with colourful hair accessories...and when I want to buy a thoughtless gift that I know the person will like because "ooohhh! it's Mimco!"

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